Approach

Many product leaders sense the potential for community but aren't sure where to start. Some try to copy successful products, while others attempt to follow standardized community playbooks. But here's the truth: there is no template for building community into your product.

Think about what makes any community valuable. It's never just about the infrastructure. It's about the connections, the support, the shared knowledge that emerges naturally when people find meaningful ways to interact. The same is true for your product. Every successful product community is unique and shaped by its users, its context, and its natural patterns of interaction.

This is why we work one-on-one.

Over three months, we'll work together to explore your product's community potential. This isn't about implementing a standard community playbook or copying features from other products. It's about beginning to develop your ability to see and understand the distinctive patterns that might be emerging in your product.

What Makes This Approach Different

Books can teach you community principles. Consultants can give you templates. But building community into your product requires something different: the ability to spot and nurture the unique patterns forming in your specific context. Through our work together, we'll start developing this perspective.

Working Together

Through one-on-one coaching sessions, we'll explore:

• Your product's unique context and potential
• Where community might be naturally forming
• Possible approaches that align with your reality
• Next steps for learning and validation

The Engagement

Three months of intensive 1:1 coaching, with weekly strategy sessions and direct access for ongoing support. Limited to 5 clients per quarter.

"The best product leaders don't rush to build community features. They take time to understand what's naturally emerging in their unique context."